Does Roller Derby Need a Brand Makeover?

A recent article on Derby Life raises a good point: it may be time to rebrand roller derby. The debate of sport vs. spectacle has been raging for years, but that aside, something as simple as the legibility of a logo can affect the perception of roller derby. Take a look at what Michael McFarland has to say about the issue here. is your source for news in the roller derby industry, as well as tips and information about track tapes (gaffers tapefloor tapeduct tape, and vinyl tape.) Share your comments and questions with us.


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